A chic Delhi-based roastery and experience center offering rare coffee varieties, consulting, and tasting sessions.
Our Portfoilo - Design Hathi
Brewing India’s Specialty Coffee with Passion & Precision
- Food & Beverage / Specialty Coffee
- Custom Shopify
Overview
Rossette Coffee Lab is a premium coffee roastery and café based in Delhi, sourcing specialty-grade coffees directly from estates in Chikmagalur, Coorg, Pulney Hills, and Shevroys Hills. The site showcases multiple curated product lines—Alcohol Series, Rarities, Arabica Blends, and Single-Origin Arabica—with tactile, premium visuals and expressive descriptions. Giving a nod to their fair-trade ethos and small-batch roasting, the site prominently features their experience center, coffee-cart services, and B2B offerings for offices and restaurants
Our Methodology
- Brand Immersion & Audit
Collaborated with founders Vansh and Aashrray to understand Rossette’s emphasis on quality, fair-trade, and experiential coffee. Analyzed estate sourcing, product lines, and target B2B/B2C audiences. - Tailored UX & Navigation
Structured the site into core user journeys: Shop, Consult, Experience, and Learn. The product menu clearly presents each series, and fast-tracked actions like “Shop Now” and “Request Samples”. - Engaging Product Display
Built dynamic product listings with engaging visuals: specialty coffee types, limited-series range, and estate origins. Highlighted promotions like “Buy 3 Get 100 g Free” and transparent pricing. - Experience-Rich Content
Integrated a section for their roastery visits, coffee cupping experiences, and coffee-cart events. Embedded contact forms for consultations and B2B partnerships. - Seamless E-commerce & Secure Payments
Implemented WooCommerce with a secure checkout, multiple payment gateway options, and SSL encryption. Added trust elements like policy pages and blog sections for updates. - Mobile Optimization & SEO Excellence
Ensured the website is responsive across devices and optimized metadata, page load speed, and structure for high search engine performance.
Rossette Coffee Lab now stands online as a sophisticated, immersive platform—a reflection of their premium brand values and commitment to outstanding coffee. From product storytelling and visual quality to seamless browsing and purchasing, the site encapsulates their ethos and drives conversion, events, and B2B leads.
